At Media Minefield, we are in the business of magic. Our Core Focus is to redefine public relations with a little magic. Words are our wands.
In honor of the 20th anniversary of “Harry Potter and the Philosopher’s Stone”, we thought we would give you Muggles a peek at our spellbooks to let you in on some of our secrets, the spells we use every day.
Lumos Your Message (Lumos = The Lighting Charm)
It always starts with your message. As a company and as a brand, you need to know your key messages. Once they are identified and you have some consistent language, then you can illuminate them through earned media.
Accio Earned Media (Accio = The Summoning Charm)
There are many opportunities to generate earned media for yourself and/or your business. The most effective way is to provide expert advice. The benefits of earned media coverage are an increase in visibility, awareness, name recognition and business.
Reparo Your Image (Reparo = The Mending Charm)
Unfortunately, in this day of social media reviews and 24-hour news cycles, some sort of media crisis is nearly unavoidable. It is how you handle the crisis that really matters. We recommend taking ownership, apologizing when necessary and outlining action steps to ensure it doesn’t happen again. The public is forgiving and images can certainly be repaired.
We work with media contacts across the country, and we have yet to work with a Rita Skeeter using a Quick-Quotes quill to make up inaccurate quotes for The Daily Prophet, but we certainly have helped clients dodge some media dangers reminiscent of the Dark Arts. It’s important to have a PR Witch or Wizard on your side so that earned media opportunities can work their magic for you and your business.
“What were you doing under our windows, boy?
‘Listening to the news,’ said Harry in a resigned voice.
His aunt and uncle exchanged looks of outrage.
‘Listening to the news! Again?’
‘Well, it changes every day, you see,’ said Harry.”
― “Harry Potter and the Order of the Phoenix”