For more than seven years, we have helped clients across the country determine their key messages and get news coverage for their businesses, brands and expertise. Yes, we are experts at this and still, we have been dealing with our own ongoing messaging crisis, an identity crisis of sorts.
You see, what we do is not traditional public relations. In fact, we think the traditional approach to earned media is fundamentally flawed. As a former TV reporter, our founder’s goal has always been to change the way the PR industry handles earned media (the kind of media you don’t pay for). She saw an opportunity to service clients more effectively than traditional firms. How could a PR pro, with no media experience, understand what a reporter or news decision-maker needs? How could they properly coach a client to maximize the opportunity if they didn’t fully understand the demands of a journalist?
If Media Minefield isn’t public relations, what are we? It is a question our founder has spent days and nights pondering. Then, it hit her. When you don’t fit into a category, you create your own. The process, which we invented, is totally unique so the name must be too. Introducing NewsabilitySM.
At Media Minefield, we are mining stories, positioning experts and providing real news, guaranteed. We move beyond traditional public relations with our innovative NewsabilitySM process. The magic of our NewsabilitySM process means our clients consistently receive positive press in media outlets to help them reach their target audiences.
Our team is comprised of former journalists who know the rules of the game. It is evident by our 100% placement record, meaning all of the clients we have ever worked with have received media coverage. Our focus has always been on innovating the earned media portion of public relations. For most PR firms, that is only a small part of what they do. Here, it is all we do.
As we look to 2018, we could not be more excited – for our future and for our clients across the country. Here’s to securing valuable earned media with NewsabilitySM.