How To Prepare For A Media Interview
No one questions a football team that starts training camp two months before the season begins or a CEO who spends hours […]
You Have a News Interview – Now What?
For the past 25 years, people have asked me the same question, “The news is going to interview me. What do I […]
Leveraging the Power of Earned Media
Being interviewed by the media comes with an inherent third-party credibility that is unlike anything else you can produce to build your […]
News Industry Insight: When to Expect a Return to Normal
After more than a year spent on Zoom, our clients have nailed the nuances of virtual interviews. In 2020, Media Minefield’s clients appeared […]
Earned, Owned and Paid Media: What’s the Difference?
Do you understand the differences between earned, owned and paid media? Most business owners and marketing experts understand the importance of paid […]
What is Earned Media? 3 Reasons Why It Matters
A study done by Nielsen revealed that 92% of consumers say they trust earned media above all other forms of advertisements.