1559
Placements in past 12 months
42
Million viewers in past 12 months

OUR CLIENTS IN ACTION

WHAT WE DO

Media Minefield is a news-driven public relations
agency specializing in earned media.

100
Our Placement Rate
143
U.S Media Markets in 2015

YOU CAN’T ARGUE WITH THE NUMBERS

SERVICES

Messaging

Where every project begins. Our messaging sessions help our clients figure out how they are different from others in their field. Having a clear and consistent message is crucial to attracting clients and setting your company apart. This message-centered communications approach is efficient and effective.

Earned Media

Earned Media Definition: Effective earned media involves an interview by a trained journalist for the sole purpose of educating the public on a timely topic to be broadcast on television or radio news or published in newspaper or magazine articles.

Media Training

What is your story? Everyone who encounters your brand is a storyteller. That includes you, your employees and your customers. Veteran TV journalist Tim McNiff can help your business or organization: understand why your message matters, identify the story you want to tell, and learn how to deliver your story effectively through traditional and social media.

Digital Media

As author Ryan Kahn has said, “Content is fire. Social media is gasoline.” We know social media is part of the lifeblood of our times. And you can effectively use it to get your message in front of thousands of people who otherwise would not see it. Media Minefield understands the nuances of using social media to deliver your content consistently to the demographic you want to reach. Since we are also journalists, our content sets us apart.

Crisis Media

Bad things happen to good companies. When a crisis happens and there are TV news trucks in your parking lot, call us. We know how to utilize media coverage to minimize the impact on your business and brand. In fact, a well-handled crisis can actually have a long-term positive impact. The demand for content on social and traditional media means waiting for a crisis to pass is not an option.

WORD ON THE STREET

"We needed to choose a company with proven, seasoned leaders and veterans in the industry. We could not have picked better professionals than Tim McNiff, Kristi Piehl, and all the folks at Media Minefield. We told them what we wanted and they were able to execute our training flawlessly. Not only that, but they were able to keep a roomful of professional athletes at attention with stories and examples that related best to them. I would highly recommend the team at Media Minefield."

− Brad Ruiter | MN Timberwolves

"I never expected to receive multiple phone calls (and a couple knocks on my door) from the big name news shows that millions of people watch/read on a daily basis. To say it was overwhelming for my husband and I would be an understatement. And we got through it, because of the wonderful team (especially Christina) at Media Minefield. All of the interviews went well and nine people have gotten a correct diagnosis because of them!! Can there be anything better than that?!"

− Jean Sharon Abbott | Rainy Day Friend

"Working with Michelle and Media Minefield was one of the best experiences. Michelle ensured that I was prepared and focused on the points to help drive results for the event. Through it all, she was professional and always available to ensure that the process was seamless and effortless."

− Ini Iyamba | MN4MN

"Before I got home from my first live TV interview, my office called saying someone saw me on TV and wanted to set an appointment. I was looking forward to having a credibility piece, but having a warm lead was a bonus!"

− Skip Johnson | Great Waters Financial

"Since my last five news interviews, my website activity has skyrocketed."

− Cameron McCarty | National Investors

"The guidance has lead to many successful interviews and has helped us grow into a national program. "

− Shane Hudella | Defending the Blue Line

"Media Minefield is a gold mine for anyone who is serious about promoting their work and mission!"

− Dr. Kevin Meyer | Wayzata Free Church

CULTURE AND VALUES

We know that you want to work with people who love their jobs and are passionate about seeing you succeed. From unlimited vacation to dress-up days to margarita Friday, we are proof you can have a great time while being wildly successful.

dedicated to success | fearlessly evolving
work like a team | support like a family
flexible workplace | balance work life
naturally quirky | purposely unique

EVEN WE USE MM

Year of the Female Entrepreneur!
FOX9 | January 22, 2016

Female Entrepreneurs
WCCO Radio | January 9, 2016

Escaping the PR Bermuda Triangle
Octane Magazine | December 19, 2015

Kristi Piehl – Creating a Winning Culture & Earning Great PR
The Learning Leader Show | November 26, 2015

Tim McNiff – Evolution of a Media Man
Minnesota Business Magazine | December, 2015

Media Minefield Leading the Flex Revolution
Sun Sailor | November 25, 2015

Kristi Piehl Honored as Bethel Alumna of the Year
Pioneer Press | November 1, 2015

Kristi Piehl – I am an Entrepreneur
The Career Zoo Podcast | October 28, 2015

The Power of Earned Media
WCCO Radio | October 24, 2015

Media Minefield Celebrated its Fifth Birthday
Pioneer Press | September 20, 2015

Changing Lanes at Any Age: From Sportscaster to Media Mogul, Tim McNiff
White Bear Lake Magazine

Teague Resigns – Lessons Learned from the U and the Former Director
WCCO Radio | August 8, 2015

UMN Gets ‘High Marks’ for Handling of Teague Resignation
Pioneer Press | August 8, 2015

Kristi Piehl | Bethel University’s 2015 Alumna of the Year
Bethel.edu | June 1, 2015

100 Best Companies to Work for list revealed
Minnesota Business Magazine | March 20, 2015

Rejoining the Workforce After Layoffs
KARE11 | March 10, 2015

20 Challenges CEOs Will Face in 2015
Business News Daily | January 15, 2015

Year of the Female Entrepreneur!
FOX9 | January 22, 2016

Female Entrepreneurs
WCCO Radio | January 9, 2016

Escaping the PR Bermuda Triangle
Octane Magazine | December 19, 2015

Kristi Piehl – Creating a Winning Culture & Earning Great PR
The Learning Leader Show | November 26, 2015

Tim McNiff – Evolution of a Media Man
Minnesota Business Magazine | December, 2015

Media Minefield Leading the Flex Revolution
Sun Sailor | November 25, 2015

Kristi Piehl Honored as Bethel Alumna of the Year
Pioneer Press | November 1, 2015

Kristi Piehl – I am an Entrepreneur
The Career Zoo Podcast | October 28, 2015

The Power of Earned Media
WCCO Radio | October 24, 2015

Media Minefield Celebrated its Fifth Birthday
Pioneer Press | September 20, 2015

Changing Lanes at Any Age: From Sportscaster to Media Mogul, Tim McNiff
White Bear Lake Magazine

Teague Resigns – Lessons Learned from the U and the Former Director
WCCO Radio | August 8, 2015

UMN Gets ‘High Marks’ for Handling of Teague Resignation
Pioneer Press | August 8, 2015

Kristi Piehl | Bethel University’s 2015 Alumna of the Year
Bethel.edu | June 1, 2015

100 Best Companies to Work for list revealed
Minnesota Business Magazine | March 20, 2015

Rejoining the Workforce After Layoffs
KARE11 | March 10, 2015

20 Challenges CEOs Will Face in 2015
Business News Daily | January 15, 2015

Year of the Female Entrepreneur!
FOX9 | January 22, 2016

Female Entrepreneurs
WCCO Radio | January 9, 2016

Escaping the PR Bermuda Triangle
Octane Magazine | December 19, 2015

Kristi Piehl – Creating a Winning Culture & Earning Great PR
The Learning Leader Show | November 26, 2015

Tim McNiff – Evolution of a Media Man
Minnesota Business Magazine | December, 2015

Media Minefield Leading the Flex Revolution
Sun Sailor | November 25, 2015

Kristi Piehl Honored as Bethel Alumna of the Year
Pioneer Press | November 1, 2015

Kristi Piehl – I am an Entrepreneur
The Career Zoo Podcast | October 28, 2015

The Power of Earned Media
WCCO Radio | October 24, 2015

Media Minefield Celebrated its Fifth Birthday
Pioneer Press | September 20, 2015

Changing Lanes at Any Age: From Sportscaster to Media Mogul, Tim McNiff
White Bear Lake Magazine

Teague Resigns – Lessons Learned from the U and the Former Director
WCCO Radio | August 8, 2015

UMN Gets ‘High Marks’ for Handling of Teague Resignation
Pioneer Press | August 8, 2015

Kristi Piehl | Bethel University’s 2015 Alumna of the Year
Bethel.edu | June 1, 2015

100 Best Companies to Work for list revealed
Minnesota Business Magazine | March 20, 2015

Rejoining the Workforce After Layoffs
KARE11 | March 10, 2015

20 Challenges CEOs Will Face in 2015
Business News Daily | January 15, 2015

Year of the Female Entrepreneur!
FOX9 | January 22, 2016

Female Entrepreneurs
WCCO Radio | January 9, 2016

Escaping the PR Bermuda Triangle
Octane Magazine | December 19, 2015

Kristi Piehl – Creating a Winning Culture & Earning Great PR
The Learning Leader Show | November 26, 2015

Tim McNiff – Evolution of a Media Man
Minnesota Business Magazine | December, 2015

Media Minefield Leading the Flex Revolution
Sun Sailor | November 25, 2015

Kristi Piehl Honored as Bethel Alumna of the Year
Pioneer Press | November 1, 2015

Kristi Piehl – I am an Entrepreneur
The Career Zoo Podcast | October 28, 2015

The Power of Earned Media
WCCO Radio | October 24, 2015

Media Minefield Celebrated its Fifth Birthday
Pioneer Press | September 20, 2015

Changing Lanes at Any Age: From Sportscaster to Media Mogul, Tim McNiff
White Bear Lake Magazine

Teague Resigns – Lessons Learned from the U and the Former Director
WCCO Radio | August 8, 2015

UMN Gets ‘High Marks’ for Handling of Teague Resignation
Pioneer Press | August 8, 2015

Kristi Piehl | Bethel University’s 2015 Alumna of the Year
Bethel.edu | June 1, 2015

100 Best Companies to Work for list revealed
Minnesota Business Magazine | March 20, 2015

Rejoining the Workforce After Layoffs
KARE11 | March 10, 2015

20 Challenges CEOs Will Face in 2015
Business News Daily | January 15, 2015

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