OUR CLIENTS IN ACTION
Media Minefield is a news-driven public relations
agency specializing in earned media nationwide.
YOU CAN’T ARGUE WITH THE NUMBERS
Where every project begins. Our messaging sessions help our clients figure out how they are different from others in their field. Having a clear and consistent message is crucial to attracting clients and setting your company apart. This message-centered communications approach is efficient and effective.
Earned Media Definition: Effective earned media involves an interview by a trained journalist for the sole purpose of educating the public on a timely topic to be broadcast on television or radio news or published in newspaper or magazine articles.
What is your story? Everyone who encounters your brand is a storyteller. That includes you, your employees and your customers. Veteran TV journalist Tim McNiff can help your business or organization: understand why your message matters, identify the story you want to tell, and learn how to deliver your story effectively through traditional and social media.
As author Ryan Kahn has said, “Content is fire. Social media is gasoline.” We know social media is part of the lifeblood of our times. And you can effectively use it to get your message in front of thousands of people who otherwise would not see it. Media Minefield understands the nuances of using social media to deliver your content consistently to the demographic you want to reach. Since we are also journalists, our content sets us apart.
Bad things happen to good companies. When a crisis happens and there are TV news trucks in your parking lot, call us. We know how to utilize media coverage to minimize the impact on your business and brand. In fact, a well-handled crisis can actually have a long-term positive impact. The demand for content on social and traditional media means waiting for a crisis to pass is not an option.
WORD ON THE STREET
It's always exciting to receive an email from you. It means we're going to have a great interview coming up.TV News Producer | Texas
Holy cow you’re a lifesaver!!!! I knew I could count on you all!!!! That is PERFECT!!!!!!!!TV news producer | Michigan (exclamation points not exaggerated!)
I really must say that you are the BEST PR person I have the pleasure of working with. Your topics are soooo good, really I get people pitching the same old thing, and most of them have been done over and over that it’s not interesting. I want to do each topic you send me, and it’s so hard to pick.TV news producer | Maryland
I can not say enough about how valuable my TV appearances are. I’m regularly recognized and since I started working with Media Minefield, my business has more than doubled. The Media Minefield staff is top notch.Business owner | East Coast
We needed to choose a company with proven, seasoned leaders and veterans in the industry. We told them what we wanted and they were able to execute our training flawlessly. Not only that, but they were able to keep a roomful of professional athletes at attention with stories and examples that related best to them. I would highly recommend the team at Media Minefield.MN Timberwolves | Brad Ruiter
Media Minefield is a goldmine for anyone who is serious about promoting their work and mission!Non-profit | Minneapolis
"She (your client) was so good!!! So calm and animated! I loved her and the anchors also had good things to say."TV news producer | Minnesota
“Thanks to you and all the folks at Media Minefield. What you do has really helped me spread the good news about the importance of screening mammography.”Physician | Minnesota
CULTURE AND VALUES
We know that you want to work with people who love their jobs and are passionate about seeing you succeed. From unlimited vacation to dress-up days to margarita Friday, we are proof you can have a great time while being wildly successful.
dedicated to success | fearlessly evolving
work like a team | support like a family
flexible workplace | balance work life
naturally quirky | purposely unique
EVEN WE USE MM
What’s the Best Way to Handle a PR Crisis?
WCCO Radio | July 9, 2016
Business Leaders Radio | April 6, 2016
How are You Growing Your Business?
MyCorporation.com | March 1, 2016
Media Minefield Opens Regional Office
Sioux Falls Argus Leader | March 2, 2016
Former TV Broadcaster Talks Career Change
Plymouth Sun Sailor | March 1, 2016
Getting the Most Bang for Your PR Buck
Unlock Your Wealth Radio | February 26, 2016
Year of the Female Entrepreneur!
FOX9 | January 22, 2016
WCCO Radio | January 9, 2016
Escaping the PR Bermuda Triangle
Octane Magazine | December 19, 2015
Kristi Piehl – Creating a Winning Culture & Earning Great PR
The Learning Leader Show | November 26, 2015
Tim McNiff – Evolution of a Media Man
Minnesota Business Magazine | December, 2015
Media Minefield Leading the Flex Revolution
Sun Sailor | November 25, 2015
Kristi Piehl Honored as Bethel Alumna of the Year
Pioneer Press | November 1, 2015
Kristi Piehl – I am an Entrepreneur
The Career Zoo Podcast | October 28, 2015
The Power of Earned Media
WCCO Radio | October 24, 2015
Media Minefield Celebrated its Fifth Birthday
Pioneer Press | September 20, 2015
Changing Lanes at Any Age: From Sportscaster to Media Mogul, Tim McNiff
White Bear Lake Magazine
Teague Resigns – Lessons Learned from the U and the Former Director
WCCO Radio | August 8, 2015
UMN Gets ‘High Marks’ for Handling of Teague Resignation
Pioneer Press | August 8, 2015
Kristi Piehl | Bethel University’s 2015 Alumna of the Year
Bethel.edu | June 1, 2015
100 Best Companies to Work for list revealed
Minnesota Business Magazine | March 20, 2015
Rejoining the Workforce After Layoffs
KARE11 | March 10, 2015
20 Challenges CEOs Will Face in 2015
Business News Daily | January 15, 2015